Concept ideation/mood board collaboration with designer
Landing page copy
Meta carousel ad
Video script
Campaign copy | National Kidney Month: Connecting the Dots of Kidney Health
Video script | Potassium and the Kidney Diet
Landing page copy | myDaVita log-in page
Video script for YouTube ad | DaVita Cookbooks
Educational content | Holiday Party Eating Guide for People with Chronic Kidney Disease
Downloadable flier: Holiday Party Eating Guide for People with Chronic Kidney Disease
Email campaign | HGTV “Rock The Block”
Email campaign promoting Pardee Homes’ partnership with HGTV’s “Rock The Block” show. The premiere season in 2019 was filmed at Pardee’s master-planned community, Aliento, in Santa Clarita.
Email 1
Email 2
Email 3
Email 4
Silvia de la Peña | Copy Portfolio 